The playful campaign features athletes taking on an exercise challenge issued by Laurent Duvernay-Tardif. Participants include professional dancer Kim Gingras, hockey player Alexis Lafrenière, professional dancer Sarah-Jade Bleau, and Canadian Olympic diver Meaghan Benfeito.

Starting September 23, the video will be broadcast on Sports Experts' Facebook, Instagram, and YouTube accounts to encourage the community to get moving and engage with the content, while also showcasing top-tier Quebec athletes. Short clips and photos from the video will also be shared on the athletes' own social media platforms.

Filming took two days, including one day at the Institut national du sport du Québec (INS Québec), a long-time partner of Sports Experts. All necessary precautions were in place, and physical distancing was maintained at all times.

"Despite this year’s exceptional circumstances, we’re seeing a return to regular physical activity with the back-to-school season. The arrival of fall motivates people to get back into their fitness routines or discover new sports," explains Jacques Drolet, Associate Vice President of Marketing at Sports Experts. "The video playfully nods to this return to physical activity, thanks to the collaboration of several talented Quebec athletes."