To celebrate Meta AI's partnership with the Mercedes-AMG Petronas F1 Team, we worked alongside our creative partners at Bright Partnerships to create a series of social-first content during the Miami Grand Prix weekend. The project involved capturing a range of pieces throughout race week, including branded moments, influencer-led experiences, and premium activations during the Formula 1 weekend in Miami.
Featuring four creators from the motorsport, lifestyle, and tech spaces, the campaign explored how Meta AI can enhance a fan experience. Through creator-led content, audiences got a firsthand look at the platform's AI-powered features in the fast-paced environment of race weekend.
Our team delivered a suite of social edits at one of Formula 1's most high-profile events, while showcasing how Meta AI can help fans engage with the sport in new ways.